On-page optimisation (which is also called on-page SEO) is the practice of optimising individual web pages in order to rank higher as well as earn more relevant traffic in search engines. ‘On-page’ refers to both the content and HTML source code of a page which can be optimised, as opposed to off-page SEO which refers to links and other outside signals.
Analysis And Monitoring As Prerequisites For On-Page Optimisation
Effective on-page optimisation requires a blend of several factors. Two fundamental things to have in place if you have the intention of improving your performance in a structured way are analysis as well as regular monitoring.
There is very little benefit in optimising the structure or content of a website if the process isn’t geared to attaining goals and isn’t built on a comprehensive assessment of the underlying issues.
In extreme cases, on-page optimisation measures that aren’t based on a solid, evidence-based plan may have the opposite effect to that desired ones – potentially harming the stability of keyword rankings or causing a drop in conversion rates.
Why On-Page SEO Is Important?
On-page optimisation is important as it assists search engines with understanding your website and its content, in addition to identifying if it is appropriate to a searcher’s query. As search engines become more complex, there is a greater focus on the SERPs.
Google, with its glut of complex algorithms, is now much better at:
- Understanding what users are really searching for when they type a query.
- Delivering search results which meet user intent (informational, shopping, navigational).
Adapting to this development is vital, and you can do it by guaranteeing that your website and its content – both what can be seen by users on your webpages (i.e., text, images, video or – alternatively – audio) as well as elements that can only be seen by search engines (i.e., HTML tags, structured data) – are well-optimised according to the latest best practices.