The term ‘off-page optimisation’ refers to all the actions which can be taken outside of the specific website in order to increase its position in search rankings. These are measures which assist with creating as many high-quality backlinks (incoming links) as possible.
Optimising for off-site ranking factors (which is another term of off-page ranking factors) involves refining search engine as well as user perception of a website’s
- Popularity,
- Relevance,
- Trustworthiness, and
- Authority.
This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.
Getting good quality backlinks
There are many ways to increase the number of good-quality links pointing to your site. These include soliciting links from sites that you already have an existing partnership with (such as your customers or vendors), distributing content that then links back to your site and submitting your site to related directories.
Partner linking
Contact your business partners, customers, clietns, vendors or suppliers and ask them to link back to your site under their resources section. This will add value to their visitors.
Content distribution
Submit content and articles to distributors who publish or republish content across content networks. Add a link back to your website to end off the piece of content.
Content distributors help to increase exposure about your company, increase traffic by adding your website URL to all submitted content and increase brand awareness. Inbound links also help to increase the credibility of your website in the eyes of search engines.
