Search engine optimisation is one of those digital marketing fields that is hard to explain in full detail at any given point in time. This is because search engines, like the Googles and Bings of the world, are constantly updating their ranking algorithms to favour certain website traits over others. Since the SEO goalposts are constantly moving, many website owners are looking for ways to simplify the optimisation process. One way WordPress website owners do this is through the use of SEO plugins. This article has a more in-depth look at the five best SEO plugins for WordPress:
Yoast SEO
This is the most common SEO plugin on WordPress, and there’s a reason for that. Yoast SEO is a comprehensive add-on that integrates with a website’s page-building tools and gives in-depth feedback on a document’s SEO ranking potential. Errors are broken down into categories of severity and can be ticked off one by one before going live with the content. Yoast SEO also allows for the easy insertion of a page’s meta title and meta description, two lines of information that appear on search engine results pages like Google, Bing, etc.
Google XML Sitemaps
This critical WordPress SEO plugin is needed to ensure that your website’s multiple pieces of content are being indexed by Google’s search engine algorithm. The goal of SEO is to get website pages as high on the search engine results pages (SERPs) as possible. This means pointing the search engine in the right direction when it indexes and assesses a website. What’s more, Google XML Sitemaps automatically creates a sitemap for your website, and will automatically update your sitemap as you add more pages, blog articles, and other pieces of content.
