Key Performance indicators (KPIs) measure aspects of your digital marketing campaigns. Data from analytics can be synced to instantly show how your campaigns are performing.
Digital marketing KPIs are values used to measure and track the performance of an organisation’s marketing campaigns. Tracking these results can often be time consuming and difficult. This is where creating specific digital marketing KPIs makes it easier to determine your targets and goals. You are then able to measure your company’s performance based on those values set.
There are also a few tools that you can use to help you to determine your ROI in this space. Take a look.
Measuring the success of your Digital Marketing efforts
Getting the most from analytics
Embarking on a digital marketing campaign is an ideal strategy for any new business. This is because marketing technology and analytics offer fantastic opportunities to grow your business. However, with thousands of competing vendors online, it can be difficult for a new business to know which digital marketing solutions are best suited to their needs.
To help a new business find its way in the world of digital, and to help simplify decisions about the ‘right fit’ marketing technology, a range of KPIs are essential for a new business embarking on marketing in the online space.
How important are digital marketing KPIs?
A top goal for any new business is to get increasing numbers of prospects to embrace your brand. Any digital marketing online presence distinguishes you from your competitors. Using analytics to track your digital marketing campaign gives you valuable insights in to how well your campaign is doing.