If you wanted to start your own marketing agency a few decades ago it would have been a mammoth task. The start-up capital and overhead costs alone would have required outside investors or a major loan from your bank. Marketing back then also focused primarily on traditional methods, which made it difficult for start-up agencies to generate really good results for clients from the get-go. The initial struggle to find a path to success was very real.
Fortunately, times have changed. With digital marketing taking center stage in the business world, starting your own agency is no longer such a daunting task.
With a few entrepreneurship skills and a passion for all things digital, there’s no reason why a qualified person (or a small team of people) can’t create a fully functional digital marketing agency in a few months.
Why Starting A Digital Marketing Agency Is A Good Idea
Due to the ever-changing nature of digital marketing, the demand for specialists in the field is on the rise. Businesses of all sizes are constantly searching for individuals with comprehensive knowledge of every digital marketing discipline. And while having a dedicated marketing team on staff is a great idea, it’s not always possible. Salaries, training, and other various costs add up which is why a lot of businesses prefer to hire an agency to handle their marketing needs.
These days the prevalence of the gig economy also plays a huge role in the way organizations do business. In most instances, you’re able to get high-quality work at a fraction of the cost. As such the need for freelancers or independent contractors in the digital marketing industry has increased significantly.
So if you speak fluent internet, have a flair for content creation and love graphic design, perhaps you should consider starting your own digital marketing agency.