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DSM Digital school of marketing - Zero Moment of Truth
Use the Zero Moment of Truth to Benefit your Social Media Marketing
In one of our previous articles – entitled What is a customer buying cycle? – we discussed the journey that a customer of your business takes when deciding whether or not to buy your product. In this article, we look at the Zero Moment of Truth, which is a concept…
Social Media Use Image
3 of The Top Tools to Use in your Social Media Marketing
As an entrepreneur or solopreneur, you will find yourself in the challenging spot of having to work in your business as well as on your business until such time that it becomes financially viable for you to take on additional people to assist you. Social media marketing is a relatively…
DSM Digital school of marketing - Social media strategy
Why You Need a Social Media Strategy
It’s a fact that, on a daily basis, more time is spent on the Internet year on year. Social media and the Internet is closely intertwined. This is why time on social media channels has also been increasing. Currently South Africans spend more than three hours per day (on average)…
DSM Social media to grow my business
Should I be Utilising Social Media to Grow my Business?
The real question isn’t if you should be using social media. You should be asking yourself: Have I been using social media to grow my business? If not, then you most probably leaving money on the table. Using Social Media to your business’s advantage You cannot sell anything without attention.…
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