Answering this question is much harder than you might think. It would depend on a number of factors, starting with your definition of effective. Would you say your website is effective if it looks terrible but gets thousands of visitors a month? What about if your website is so well designed that visitors click and spend time on every one of your pages, but hardly any of them buy your e-commerce products? The simple answer is that attractive websites might be effective at catching the online browser’s eye, but there are other things to consider when assessing the site’s overall effectiveness as a lead generating asset.
Colour Theory & Psychology
The word harmony is loosely defined as a pleasing arrangements of parts, whether they be music progressions, painting strokes, or the colours used on a website. Some colours just go together, while other combinations are rather low on the pleasant scale. Visitors to a website should be treated to an attractive visual experience, combining complimentary colours with other on-page elements.
Colours play a big role in how we perceiving things. It’s a well-known fact that male Peacocks are more attractive than their female counterparts. Could it have something to do with the fact that the male’s plumage is colourful? Our eyes are amazed by the blues and greens and shimmers of purple, and the sight invokes emotional responses. We want website visitors to get that warm fuzzy feeling when browsing our web pages.
Verywellmind.com shares a range of colours and the notions they convey to most of us:
- White: purity, innocence
- Red: love, excitement
- Blue: calmness, sadness
- Green: envy, action
- Yellow: warmth, energy
- Purple: wealth, wisdom
- Black: evil, unhappiness
- Brown: reliability, strength
- Orange: enthusiasm, attention
- Pink: romance, kindness