‘SEO’ refers to the term Search Engine Optimisation. SEO is the exercise of increasing the quantity, as well as quality, of traffic to your site. This is done by using organic search engine results.
All of the main search engines – such as Google, Bing and Yahoo – possess primary search results. Website pages as well as other content – such as videos or local listings – are displayed and ranked depending on what the search engine feels that are the most suitable to users. No money exchanges hands as occurs with paid search ads that one finds on Google Ads.
Although you may not have an experienced, in-house SEO member of staff, it is still possible for you to start making some positive alterations to your website and digital marketing strategy that will help you to improve your SEO scores. With a bit of SEO knowledge, you can be well on your way to growing your brand’s search engine ranking in absolutely no time at all!
The real meaning of SEO
There are several aspects that make up SEO. Here are some of these:
The quality of the traffic
You can attract all the visitors which you can to your website but if they’re visiting your site because Google is saying to them that you’re a resource for Apple computers – when actually you’re a farmer who distributes apples – that is not traffic that you want. Attract visitors to your website who are truly interested in the products that your business sells.
The quantity of traffic
When you have the correct people who are clicking through to your website from those search engine results pages (SERPs), the more additional traffic that you can get, the better it is for your site.
Advertisement make up a substantial portion of many SERPs. (Organic traffic is any traffic which it is not necessary for you to pay for.)
How do you go about SEO?
Step #1: Evaluate your target market
There are a number ways that you can put to use to analyse your target market. These are the following:
- Evaluating your website
- Studying your competitors
- Designing a list of keywords