Everything digital is on the rise these days and it’s had a significant impact on how we connect with each other and with our favorite brands. This change in our social engagement has influenced how brands approach marketing. While this trend may have gained momentum in larger countries first, South…
Digital Marketing Blog
If you are a creative – and have a keen interest in business – then you should think about entering the exciting world of marketing management. This branch of marketing is a combination of all the techniques as well as processes that an institution makes use of in order to…
The term ‘A/B testing’ (which is also known as split testing or bucket testing) is a methodology employed to compare two versions of a webpage or app against each other in order to ascertain which one performs better. A/B testing is ultimately an experiment where two or more variations of…
The term ‘click-through rate’ (CTR) refers to the ratio of users who click on a particular link versus the number of total users who view a page, email or, alternatively an advertisement. The mathematical formula that is used in order to determine CTR is clicks ÷ impressions. For instance, if…
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