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Design Thinking Blog

DSM Digital School of Marketing - Prototyping
Comprehensive Guide to Prototyping Methods and Best Practices
In the dynamic world of product development, mastering prototyping techniques is essential for success. This comprehensive guide explores effective prototyping methods, offering insights into the best practices to enhance project outcomes significantly. Starting with the basics, prototyping is a critical exploratory tool that allows designers to test ideas and iterate…
DSM Digital School of Marketing - Brainstorming
Essential Ideation Techniques for Effective Brainstorming
Effective brainstorming is pivotal in fostering creativity and generating innovative ideas. To ensure productive sessions, utilising creative brainstorming techniques is essential. These techniques can significantly impact the quality and originality of the ideas produced. Start by implementing effective ideation strategies that encourage diverse thinking. Techniques like mind mapping and SCAMPER…
DSM Digital School of Marketing - Design Challenge
Defining the Design Challenge: A Comprehensive Guide
Defining the design challenge is a critical step in the design process that sets the foundation for effective problem-solving and innovation. At its core, the Design Challenge Definition involves pinpointing the specific problem or opportunity that needs to be addressed. Crafting compelling design challenges begins with clear Design Problem Identification,…
DSM Digital School of Marketing - Human-Centered Research
Understanding Empathy in Human-Centered Research
Empathy plays a crucial role in Human-Centered Research, significantly impacting the effectiveness of design and innovation. At its core, Empathy in Design Research involves profoundly understanding users’ feelings, needs, and experiences to create solutions that genuinely resonate with them. This empathetic approach is essential for achieving successful design and product…

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