Public relations (PR) is an important tool to grow any business. But the question many entrepreneurs and small business owners ask themselves is “Can I do my own PR or do I need an agency?” In this article, we’ll answer this question for you.
“Some are born great, some achieve greatness, and some hire public relations officers.” Daniel J. Boorstin
In-house Public Relations vs Outsourced Public Relations
Let’s first consider some of the reasons why you might consider using a PR agency.
They have the right kind of connections
With public relations, who you know is as important, if not more important than what you know. Not only do PR agents have many different relationships and networks, but they also have the right kind of connections and move in the right type of circles.
They push through rejection
Seasoned PR professional, Robert Wynne, says, “PR professionals, smart entrepreneurs, and readers of this column for the past eight years know that public relations isn’t only difficult, in some cases, it’s nearly impossible.” PR agencies are used to rejection. The trick is they’ve learnt to push through rejection by finding what doesn’t work with your PR, fixing it, and moving on.
They provide a different perspective
A fresh pair of eyes can do wonders. Public relations agencies can provide a valuable outside perspective to ensure your company comes across to others in the best possible way.
To decide if you can or want to do your own public relations, you should ask yourself a couple of questions. These include:
- What are my goals for my PR campaigns?
- Do I have the resources to do my PR in-house?
- How big is my budget?
- Do I have the time to do my PR myself?