Everything digital is on the rise these days and it’s had a significant impact on how we connect with each other and with our favorite brands. This change in our social engagement has influenced how brands approach marketing. While this trend may have gained momentum in larger countries first, South African businesses are also on board.
Digital marketing is steadily growing in popularity among South African brands and entrepreneurs.
As local companies make the leap into the competitive digital world, the demand for digital marketing skills has increased.
If you want to get ahead, the best move you can make is up-skilling yourself with a digital marketing course or three. If you’re wondering which skills to arm yourself with first, we’ve got you covered. Let’s break it down.
10 Digital Marketing Skills Every SA Business Needs
In order to compete effectively on the global stage South African businesses need to ensure their digital marketing skills are on point. These skills should include the following…
Communication is more of a human skill than a digital skill, but it’s an essential part of digital marketing. These days communication between businesses and their audience is instant, making good communication skills a must. No one in business wants what they say online to be misinterpreted. Master your interactive skills so that your responses on social media or blog comment threads are clear and to the point.
2. Social Media
Social media is an amazing digital marketing tool. It allows businesses to connect with an ever growing audience in an environment that is fun and casual. Engagement is instant and direct which allows you to answer questions and solve problems in real time. It’s a great way to create leads and build strong customer relationships.
3. Social Media Marketing
Social media marketing places its focus on value-based selling. Due to its popularity with businesses, social platforms have evolved cater to digital marketing requirements. Social media offers digital marketers advertising options, post boosts, sponsored posts, business pages and more. By mastering these aspects of social media you will be able to create incredible marketing strategies and increase your brand authority.