In yesterday’s article, entitled What social media platforms should my business have a presence on?, we chatted about the difference between B2B (business-to-business) digital marketing as opposed to B2C (business-to-consumer) digital marketing. We also look at what type of content is good to share, on social media platforms, if you play in either of these spaces.
In this article, we’ll have a look at which of the social media platforms out there are good to use if you’re a B2C company.
The Most Effective B2C Social Media Marketing Channels
The leading social media channels are being used by B2C marketers to grow their brands. These digital marketers are trying to cover all of the mainstream channels, for example Facebook, Twitter, and Instagram. We’ll show you how they can help your brand grow.
Facebook is a social networking website. On this platform, users can post comments, share photographs and post links to news or other interesting content on the web. The platform allows users to chat live with other users and watch short-form video. Shared content can be made publicly accessible. Alternatively, it can be shared only among a select group of friends or family. Alternatively, the content can be shared with a single person.
Facebook was the first social network to exceed 1 billion registered accounts. And it now has 2.2 billion monthly active users. It is the most popular social networking site worldwide. A staggering 97% of B2C digital marketers use Facebook. This is because it provides them with so many organic and paid opportunities that they can use in their social media marketing efforts.
Facebook offers endless engagement opportunities. This is because it encourages your audience to like, share, and comment on your posts. Leverage a variety of posting options such as images, videos, blog posts that link back to your website, carousels, polls, and slideshows. This social media platform also allows you to serve highly-targeted ads to people based on specific demographics, location, interests, and more.
Facebook provides you with valuable insights into your campaign performance. This is in addition to improving brand awareness, post reach, and engagement. This makes it the most-used social channel for paid promotions, with 93% of marketers running paid Facebook campaigns.
Teens and millennials are most drawn to Instagram. The platform has over 800 million active users worldwide. This can be seen with the stats: 41% of Instagram users are 24 years of age or younger. A total of 14.8% of global active Instagrammers are women between 18 and 24. In addition to Instagram’s visual nature, this is perhaps why Instagram has proven beneficial for fashion and beauty brands in their marketing.
11% of digital marketers reported Instagram to be the most important B2C social media marketing platform for their business. 60% of B2C digital marketers use Instagram. So if your brand is particularly visual, invest more time and money into Instagram. This could help you drive huge engagement. Consider leveraging different types of influencer collaborations on Instagram to boost conversions. YouTube is the biggest online video platform worldwide with around 1.5 billion users worldwide. It has become a popular video marketing channel with 46% of marketers using it to promote their B2C brands.
YouTube gives you the ability to engage users. You’ll do this by posting a variety of video content types such as:
- “how-to” videos,
- advertisement clips,
- video blogs,
- short original videos.
There are also reviews, testimonials in addition to videos focused on educating viewers about a particular topic or product.
When publishing YouTube content, make sure that it is original, interesting or funny. Alternatively, that it provides some value to the viewers.
Want to learn more about the above-mentioned B2C social media channels? The Digital School of Marketing’s Social Media Marketing Course is the perfect vehicle for you to do this!