Tools To Help You In Your Digital Public Relations

DSM Digital School of Marketing - digital public relations

Public relations is predominantly a relationship-based profession, but there are countless other activities and responsibilities that are often laborious and menial. With a lot of PR activity taking place online and in digital spaces, technological advances are making the lives and jobs of public relations workers much easier. This article takes a closer look at 7 of these super helpful tools every new public relations professional should look into:


This tool is excellent for taking notes, categorising them, planning schedules, storing ebooks, and more. The best part is that you can use it on a device or a computer!


Always wanted a tool that can handle your thousands of emails? Boomerang is a fantastic Gmail plugin that is effortless to install and setup. It allows you to schedule emails well in advance, which is great in the PR profession.


If you’ve lived through the COVID-19 pandemic, you’ve likely had to use Zoom at least once. This great online communications tool is excellent for hosting virtual events, like online meetings. Another benefit is that you can record the meeting for reference.


This public relations tool is arguably the best online project management tool out there. Work can be scheduled. Contributors can be invited to collaborate, files can be shared, and the best part is that Monday works on any device.


Similar to Grammarly, the Hemingway app is a tool to help any public relations professional with their writing. Hemingway finds misspellings and grammatical issues, spots over-lengthy sentences, and assists with ensuring that written messages are both professional and to the point.


Always wanted to find a digital solution that can assist with collecting data and placing it on charts and graphs? Atlas is the new home for graphs and has a search function that allows you to find information on almost any subject and visually represent it.


This fantastic little PR emailing tool integrates with Gmail and Outlook, tracks email opens, read times, and other essential digital public relations metrics. This tool is a must for any PR professional or department.

Public relations doesn’t have to be the stressful, frantic vocation that so many sources make it out to be. In contrast, modern communication technologies have made the lives of PR professionals so much easier.

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DSM Digital School of Marketing - Public Relations