How To Use A Company Website For Building Public Relations

DSM Digital School of Marketing - public relations

Things in the public relations space have changed significantly. Print media is on a downward fashion – although it’s still an extremely valuable PR tool – and touching a wider audience through social and digital media has taken off like a rocket.

With the significance of digital media growing at a very rapid pace, websites have become an important public relations tool. A website is often the first thing which appears when individuals search for a business online. It could be your first as well as last impression in a lot of cases. It’s why a public relations agency includes the company website in its online strategy.

For the smart public relations officer, there is a constant need to stay up to date about just what’s possible and what has become out-of-date. The PR world moves swiftly and failing to keep up with the latest trends can leave you falling behind all too quickly.

Design All Pages As You Would A Homepage

Now we are not saying that you should make all your webpages look just like your homepage. After all, they could have different purposes. It’s just that individuals put a lot of effort into designing the homepage however neglect other pages.

Your homepage is not the only entry point to your website. It is one of the pages which your visitors may come across and it gives them an idea of your brand.

However, unlike with a physical building, your visitor can enter into your website via any link as long as it’s indexed. They could arrive through the contact us page or one of your blog articles. Their designs could be the first as well as last idea that the visitor gets of your brand. So, ensure that your website designing company creates a sharp and professional design for all pages.

Keywords And SEO

For those who are in PR, visibility is absolutely essential. That’s why it’s so vital to have some understanding of the importance of the keywords as well as SEO requirements for the business which you represent. Without that fundamental awareness, you will make it much more difficult for consumers to find you. Without those customers, your part as PR officer is minimised – a lot.

For traditional public relations experts, these digital tasks may seem very complex, but there are a number of educational resources that can keep you up to date on the latest SEO trends and ensure that you don’t fall behind the digital necessities.

Use Geolocation To Reach A Wider Audience

In order to effectively reach a wider audience online with your blog as well as your website, optimising your website for geolocation will definitely provide a huge boost.

For some reason, many of the brands out there do not take geolocation seriously, and this is a big mistake which will hurt their overall public relations efforts.

If you truly want to achieve social and search visibility, please consider the following tips to improve geolocation optimisation on your website:

  • Add your company’s contact information to the website in HTML so that the search engines can index it.
  • Include your company’s physical address in the footer using schema markup.
  • Add geocentric focused content to your website to reach your target audience.

Get in touch with the Digital School of Marketing

If you are keen to discover additional information about digital public relations then you need to do our Digital Public Relations Course. Find out more by following this link.