How To Be Successful At Radio Advertising? Learn more.

DSM Digital School of Marketing - radio advertising

Radio advertising is still effective ways to communicate with a large number of people. While millennials may be turning away from radio, there are millions upon millions of consumers who find this free resource valuable. And even then, there are a number of different ways to get into ad-supported free versions of the latest apps such as Spotify as well as Pandora. What’s more, radio advertising gives you the opportunity to get very creative on a small budget. This is because you are depending on the customer’s imagination to create the visuals.

A Simple And Powerful Message

Radio advertising provides you with the opportunity to deliver a simple – however powerful – message to a targeted collection of consumers who  may be interested in your product or service.

You are able to write and produce the ad yourself with negligible effort and then identify the stations which best serve your market.

If you are fortunate enough, you could perhaps even find a popular radio DJ with a significant following in order to take a personal interest in your product or service and then deliver the message on air during his or her show. This will give an additional endorsement to boost to your radio spot.

Know Your Target Audience

Just as with every ad you create, you need to know your target audience. Make an extensive list of the radio stations in your market and then listen to each one in order to help identify your target audience:

  • What type of listeners will be tuning in?
  • Are they a prospective customer for your product or service?

Radio stations also provide you with programmes that you’ll want to know more about prior to you making any purchase. Be appropriate.

What Types Of Radio Spots Are Available?

Radio advertisements are called spots. Businesses are buying these sports to promote their brand. In addition, radio advertising is subdivided into three types:

  • Live read,
  • Sponsorship, or
  • Produced spot.

Those businesses who would like to publicise their products and services need to select the type of radio advertisement which they would like to pay for.

Every radio station has an ad time inventory of approximately 18 minutes every hour. It will sell these in sections of 15 seconds, 30 seconds as well as 60 seconds.

Live Read

Live read takes place more often at events. The commentators at the event would do live reads, read the brand aloud and also hope that the product’s quick advertising will connect with more people. Radio hosts who have many followers – and are known in the industry – are also hired to live read an advertisement.


Sponsorship is an additional type of radio advertising which is usually inserted into traffic, weather, or sports scores segments in a show. The announcer will ask the listeners that a particular brand sponsored the segment. This kind of advertising is frequently used for branding purposes and can assist with increasing the name recognition of a business.

Traditionally Produced Spots

Lastly, the produced spots are the full-scale radio advertisements which use dialogue, voice-over artists, a story, and/or a jingle. These helpful advertisements would encourage the listeners to buy the products and services from a particular business.

Get in touch with the Digital School of Marketing

If you want to become an advertising guru then you need to do our National Certificate of Advertising. Read more here.