A significant issue which is driving many enterprises crazy is the time it can take up in order to convert a sales lead into a paying customer. They’re also struggling desperately with getting any manner of response, for that matter. It usually doesn’t occur to sales and marketing teams that is may be a good idea to incorporate public relations activities into the sales process. This is an opportunity which is being missed because PR can be beneficial in increasing response times in addition to the probabilities of closing sales.
Why PR is effective in increasing sales
Public relations may be one of the most effective ways to jumpstart sales. Here’s how:
The major difference between public relations as well as advertising is that there is a lot more effort involved in PR. This means that it is often referred to, in the digital marketing industry, as “earned media.”
Anyone can engage in public relations if they have:
- Time on their hands,
- The know-how, as well as
- The persistence.
It is the great equaliser which can put you on par with the companies that spend millions on ads.
PR can create interest primarily owing to the medium. News stories are, by their very nature, more trustworthy as opposed to advertisements. With the spread of online ads, the average consumer is inundated with marketing messages day in and day out. In fact, they have up to 5 000 exposures every single day. Most of those ads will be ignored. However, owing to the power of the press stories will grab your attention.