Individuals who decide to become digital public relations officers (PROs) are responsible for building, as well as maintaining, a positive public image for a business or organisation. Digital PROs create messaging for the media, which range from press releases to social media messaging. These shape the public opinion of the business or organisation. Also, this messaging raises the recognition of the brand. Overseeing a company’s reputation, particularly with the explosion of negative social media incidents, is essential in guarding a company’s brand as well as assisting with building a positive relationship with consumers, clients as well as employees.
What exactly is a Public Relations Manager?
The role of a public relations manager is a mid-level managerial position for a person who has roughly six to eight years of experience in the PR industry. PR managers are responsible for producing and sustaining a positive public image for their employer or client. PR managers make this happen by sharing programmes, accomplishments as well as points of view.
Public relations managers are trusted with handling media questions and pitching stories to the media. In addition, these managers are responsible for:
- Putting together media kits,
- Setting up press conferences,
- Designing press releases as well as speeches,
- Developing advertising as well as marketing communications material, in addition to
- Writing articles that are destined to be published in corporate newsletters.
Public relations managers are also accountable for distributing information that will counteract negative publicity. These professionals are skilled in dealing with crisis as well as emergency communications.
If they need to, PR managers may hire as well as manage freelance copywriters, graphic designers in addition to other freelance professionals that they require. PR managers will also typically manage the budget of the public relations department and will usually report to the unit head or, alternatively, the department.