In South Africa, there is an ever-growing demand for graphic design jobs in the busier parts of South Africa such as Johannesburg, Durban, Gqeberha and Cape Town. However, in graphic design, you may get contracted by someone who lives far away from you and you can do the job from home. If you get a request like this you’ll be well on your way to entering a lucrative freelance graphic design job.
What Does A Top Graphic Design Career Entail?
Graphic designers are responsible for designing visual concepts to communicate information. These creative professionals create everything from posters and billboards to packaging, logos as well as marketing materials.
Graphic Designers utilise elements such as shapes, colours, typography, images and more to communicate ideas to their audience. Graphic Designers can work in-house, putting together designs exclusively for one brand, at an agency or as a freelancer, where they will work with several clients.
The role of Graphic Designers who have top graphic design jobs varies depending on where they work. Some tasks that graphic designers may work on include selecting photos and typefaces, creating layouts and designing logos. Graphic designers may specialise in one particular area, for example, motion graphics or print media.
Frequently graphic designers need to communicate with clients and consumers to develop designs that portray an expected message. Also, they collaborate with other graphic designers, marketers, business analysts, writers, and programmers so that they can create successful products, campaigns, or websites.
The Top 5 Graphic Design Jobs In South Africa?
Graphic design can introduce you to a world of informative art. There are many ways to show your personality, and the values of your company and express personal views of art pieces and graphics. Here are the five top graphic design jobs in South Africa.
Visual identity graphic design
‘Visual identity’ refers to all of the imagery and graphic information that expresses who a brand is. It distinguishes it from all the others. In other words, visual identity describes everything customers can physically see, from the logo right down to the interior design of a store.
Marketing & advertising graphic design
Graphic design in marketing and advertising is the use of visual elements to communicate a message or promote a product. This includes the strategic usage of colour, images, illustrations, animation, type, layout and different printing techniques. At the same time, graphic designers in marketing and advertising have to consider the needs and aims of their clients to design compelling ads which push new sales.
This kind of design includes logo design, product packaging and marketing brochures, promotional displays, and post designs for social media, emails as well as landing pages. Right now, most attention is paid to online marketing, particularly ads on social media and websites.
Although graphic design plays a significant role in marketing and advertising, most marketers do not know how to use it. To make matters worse, a lot of graphic designers do not know much about advertising either. So if you know how to blend the two, you’ll really stand out from the competition.
Product & packaging design
The term ‘product packaging design’ refers to the creation of the exterior of a product. This includes choices in material and form together with graphics, colours and fonts that are used on wrapping, a box, a can, a bottle or any type of container.
Motion graphic design
Motion graphics designers, often just called motion designers, put together artwork for the web, TV or film. This may include movie clips, trailers, commercials, title sequences, etc. These types of designers use visual effects, animation and other cinematic techniques to bring life to their creations. Motion graphic designers design graphics that are in motion—just as their title implies.
By animating graphics and producing vivid visual effects, motion graphics designers bring films, websites, commercials, and more to a completely new level. With the mounting popularity of video content online, motion graphics designers may find themselves working on almost anything, on any kind of digital platform.
Website and UX graphic design
Website designers are graphic designers who work solely with digital assets. Most — however not all — graphic designers are web designers as well because the skill sets have similarities and working in both fields offers far more professional prospects.
User Experience (UX) designers exclusively work with interactive products or systems, such as websites, software as well as apps. UX designers concentrate on the functional experience it delivers.
What Skills Do I Need To Have For A Career In Graphic Design
Graphic design is visual communication, so communication skills are at the heart of a Graphic Designer’s work. Not only do they have to communicate ideas through their designs, but however graphic designers also need to communicate with colleagues and clients.
What You Should Know Before Embarking On A Career In Graphic Design
You have to have artistic skills and know the fundamentals of design. These include things such as colour, alignment, space and balance. Also, you need to be able to work well with the software that is used. This mainly includes Adobe InDesign, Adobe Photoshop as well as Adobe Illustrator. You can’t be a graphic designer by just knowing the principles of design or only knowing how to utilise the software – you need a mix of both.
If you want to become an advanced graphic designer then you should check out our Advanced Graphic Design Course. Follow this link to find out more.