One of the absolute best ways to learn about digital marketing is to do an online digital marketing training course. A great course will help you build the skills you need in order to become a successful digital marketer quickly and boost your career.
What does a Digital Marketing Online Class Entail?
A digital marketing online course entails the following subjects.
Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO is fundamentally about making alterations to your website so that it ranks first organically on a search engine’s results pages (SERPs). In this chapter, you’ll learn about the different search engines and their algorithms. In addition, you will learn about the different factors in play that will make a website rank first on the SERPs and master the different aspects of SEO such as on-page and off-page optimisation, keywords research, meta tags and meta description, as well as link building.
Search Engine Marketing
Search Engine Marketing or SEM includes the advertising of a company’s website via increasing its visibility on a search engine’s result page (SERP) mainly by paid efforts. In this module, you will discover all the aspects of the Google Ads platform and its algorithm that is the basis on which the advertisements rank well on the SERP.
Social Media Marketing
Social Media Marketing (or also known as SMM) involves paid as well as organic marketing techniques on social media platforms such Facebook, Instagram and YouTube to drive traffic to a company’s website. In this chapter, you will discover the best way of creating successful social media strategies on channels such as Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
You will learn to target the correct audience, build out a social media campaign, write ad copies and advert creatives. Also, you will also learn the different metrics involved in SMM such as cost-per-click (CPC), cost-per-view (CPV) and cost-per-impression (CPM).
Content Marketing & Strategy
Content Marketing is the holistic strategy to attract or keep a target audience by creating and sharing pertinent and valuable content eventually to drive a profitable action. Here, you will learn in-depth about the different kinds of content and how to capitalise on trending topics. Besides this, you will also discover more about content bucketing as well as how to put together a social media content calendar for a brand.
Web Analytics is all about analysing a website visitor’s behaviour. In this chapter, you will learn the best way of tracking and analysing a website visitor’s actions using Google Analytics. You will also learn how to optimally utilise Google Analytics in order to learn more about a website’s audience, behaviour, and acquisition reports.
Email marketing is the process of utilising electronic mail in order to communicate commercial messages to a current or prospective consumer. In this module you will discover more about the kinds of emails and how to create an engaging email essentially to promote a conversion or an action from a consumer.
What You Need to Start Your Digital Marketing Class Online
While there are no formal prerequisites for learning digital marketing, there are some primary and secondary skills which will make the process easier. If you enjoy using technology, are very comfortable working with numbers, and really like interacting with people online, you will have an easier time learning digital marketing.
- Primary skills:
- Tech savvy
- Search Engine Optimisation and Search Engine Marketing
- Content Marketing
- Data Analysis
- Data Insight
- Social Media savvy
- Secondary skills
- Design skills
- Video Production and Editing
- Writing and Editing
- Influencer Marketing
- Problem-Solving Skills
What is The Duration of The Digital Marketing Class Online
Depending on your current experience, you could be able to obtain the skills you need in order to become a Digital Marketer in as little as 12 weeks. However, getting on top of a lot of the techniques and skills —in particular soft skills learned on the job such as leadership and communication— could take years.
Is The Online Digital Marketing Class Accredited?
Only the online digital marketing classes that are offered by the Digital School of Marketing are accredited with the MICT SETA.
Why You Should Enrol Now For A Digital Marketing Class Online
As most companies and businesses grasp the importance of digitising their operations, there is a mounting need for experts in the digital marketing field to advertise their services. In addition, there seems to be an existing gap between the demand and supply of experienced digital marketers. There are lots of available options for digital marketing positions to fill! If you study digital marketing with a certified course, you are guaranteed to find a secure job.
Do you want to become an advanced digital marketer? If you do then you need to do our Advanced Digital Marketing Course. Follow this link for more information.