Digital businesses utilise technology in order to create new value in business models, customer experiences and the internal capabilities which support its core operations. The term includes both digital-only brands – together with traditional players – that are revolutionising their businesses with digital technologies.
Today, people are spending far more money online, which has shifted business emphasis to digital sources of revenue as well as digital channels. The development of the digital economy has made people more familiar with digital products and services, which has driven companies to look for new competitive advantages in the digital space.
However digital business has evolved into more than selling online. Digital businesses create competitive edges that is based on unique combinations of digital and physical resources. They do things that others cannot and in ways that build relative advantage.
What is a Digital Business Course?
In today’s world, it feels like everyone is running a digital business which is why it’s necessary for people to develop a standardised understanding via a digital business course. However the reality is that top business leaders have different explanations of what it means to go digital. As a result, priorities differ when it comes to technology adoption and transformation.
Generally speaking, digital businesses are reliant on technology to operate and grow. Dependent on your industry, which may look like:
- Utilising productivity apps and task management systems to automate workflows,
- Leveraging AI in order to improve customer experience,
- Capturing data to improve business intelligence,
- Or, for online-only companies, doing 100% of your work via digital platforms
However just downloading a couple of apps doesn’t make you a digital business. True digital transformation is the slow process of shifting away from manual processes and towards a customer-centric, technology-focused business model. Becoming a digital business has an impact on every part of your organisation, from employee experience to customer service to back-end maintenance and management.
The 5 Digital Business Courses
The top 5 digital business courses provide a valuable guide for managers, employees and entrepreneurs to understand the rules, concepts and mechanisms of digital business in order to be ready to innovate in a Digital World.
Brand management course
Effective brand management strategies are invaluable to a business’s success, having a direct impact on its long-term growth and profitability.
Professionals following brand management career paths are responsible for the perceptions customers hold about their brand. They develop brand management strategies to create favourable sentiments around their products and organisations. This strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the strategies you need to boost your brand
Digital copywriting & content marketing course
The success of a company’s online marketing material can be enhanced significantly by the work of a skilled digital copywriter. It’s the copywriter’s job to design persuasive and engaging content that captures an audience and inspires them to take action. DSM’s Digital Copywriting and Content Marketing Course is designed to prepare you for this task.
Digital public relations course
A Digital PR agency promotes an organisation via online blogs, websites as well as social media. The aim of a Digital PR campaign is to boost online mentions, backlinks, and the brand of an organisation, all of which are even more important to a brand’s success now as compared to previous years.
Digital transformation course
DSM’s Digital Transformation Course is designed for leaders, change agents and managers who would like to drive powerful innovation in their organisation.
On this course, people who sign up will:
- Gain an understanding of a people-centric approach to digital transformation,
- Learn how to develop a strategic road map that is applicable to broad business contexts, and
- Network with like-minded peers.
Market research course
With the huge amounts of consumer data that are available today, it has become more and more important for businesses to adequately gather and analyse this information in order to succeed. The Market Research Course from the Digital School of Marketing aims to equip you with the critical skills to interpret customer data and develop it into actionable business insights.
How Many Digital Business Courses Are in South Africa?
There are 12 digital business courses in South Africa.
Are Digital Business Courses Accredited?
The digital business courses on offer at the Digital School of Marketing are accredited with the MICT SETA.
Why You Should Enrol Now And Start A New Career in The Digital Business Space
Organisation are looking for the brightest strategic visionaries with a passion for tech. However, these candidates are few and far between. In many colleges, tech and business are taught in silos. This leaves digital business graduates lacking a well-rounded knowledge in both business innovation and tech developments. Seeing that the world is all about digital at the moment, it’s now high time to start a new career in the digital business space.
Do you want to become an advanced digital marketer? If you do then you need to do our Advanced Digital Marketing Course. Follow this link for more information.