As a small business owner, you’re continually looking for new ways in order to get your business’ brand on the radar of possible customers. If you don’t already, using social media in business is a great way to engage with current customers as well as to draw new ones.
Small business social media marketing strategies really have an advantage over large companies. Why? This is because social media effectiveness boils down to engagement. If a company doesn’t engage with its customers, chances are good that it won’t have success in social media marketing.
Attaining brand recognition is one of any small business’ most important marketing goals. That’s because consumers want to buy brands which they recognise. Thankfully, social media allows for easy as well as effective brand building. Social media has an added advantage over traditional media as it can get your brand in front of individuals much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.
Social Media Marketing Involves Both Strategy And Creativity
While it may seem to be overwhelming, its importance cannot be overstated. Social media marketing is so important that 97% of marketers are making use of social media. A total of 78% of salespeople outsell their peers by making use of social media for their business.
Plus, its benefits extend far beyond boosting sales.
However, not all small businesses are aware of the benefits of social media marketing. In fact, 50% of small businesses aren’t making use of social media in order to promote their business. That’s an alarming number. Even more troubling is that an added 25% don’t plan to make use of social media in the future either.
Obviously, there is a divide between those who are witnessing the benefits of social media and those struggling to get started.