How you should plan your PPC spend with a low budget

DSM Digital School of Marketing - PPC

Google’s PPC (pay-per-click) ads are becoming more and more popular as they give your brand a boost and help your company show up on the first page of the search engine results pages.  Using Google PPC ads helps to increase traffic to your site and speed up your conversion rate too.

The best benefit of all with Google PPC ads is that you only pay when someone clicks on your ad – great news, right?

The goal of every business listed on the world wide web is to make it to the top of a search engine results page (SERP).  Let’s face it – it’s the only place to be, right.  Of course, it is, so let’s get straight into how you should plan your PPC spend with a low budget.

How does Google PPC actually work?

Once you’ve created your digital marketing post or advert, Google PPC allows you to effectively bid on keywords that you have chosen which are relative to your business.  The best part is – it’s super cost-effective!   Google Ads is a platform that allows your business to create clickable ads that are based on a pay-per-click (PPC) basis, which means you only pay for clicks made on your ad.

When you’re working with a low budget it’s important to make sure though that you have clear objectives when deciding to use PPC as part of your overall digital marketing campaign.  Another important point is to decide upfront the amount of your budget as PPC spend can easily escalate if it’s not monitored correctly

Are you adequately planning your PPC spend?

As you’ve most probably guessed by now it’s vital that you spend your PPC budget wisely.  While understanding that you have to spend money to make money, but when it comes to PPC advertising budgets can often go out the window.

A lot of digital marketers concentrate on creating exceptional and captivating ads, which is, of course, a good thing, but are you adequately planning your PPC spend? This is the million-dollar question and its importance is often overlooked.

Your PPC spend, especially if you have a low budget, must be part of your digital marketing strategy and well thought out.  Although you’re more than likely eager to get posting your ad, it’s worthwhile to consider your budget before you start.

There are many aspects of planning your PPC spend to take into consideration, such as visitor frequency, lead quality and buying cycle.  You’ll also need to ask questions, such as how much value you can afford to place on the value of a lead, for instance.

When working with a low PPC spend budget it’s important to make smart decisions about your PPC spend.  The goal is to increase your PPC advertising results but not your PPC spend.

How to get your Google PPC ads to cost you less

Whether you’re a business owner or are embarking on a digital marketing career, you’ll need to plan your PPC spend wisely.   It’s an absolute must to complete a digital marketing course which will enable you to get your Google PPC ads to cost you less.

Here are a few tips on how to plan your PPC spend with a low budget:

  • Define your PPC budget – Firstly, define your PPC spend budget by deciding on the minimum daily amount you’ll spend on Google Ads and then your total monthly budget.
  • Landing page relevance – Make sure your landing page connected to your PPC campaign is specifically designed to give the visitor what they’re looking for. You can create a brand new landing page for each of your PPC ads – that’s really getting the most out of your PPC spend.
  • Keyword selection – Trim down your keyword selection by keeping in mind that some keywords that you’ve selected may not produce conversions. Only choose keywords that are the most relevant to your business.
  • Keyword group – It’s also a good idea to create a single keyword ad group, which allows your ad to feature just one keyword in a sentence than multiple.
  • Avoid ‘maximum’ temptation – Google Ads gives you the option to choose a type of bidding style that suits your requirements, however, be careful not to automatically opt for ‘maximum’ conversions or ‘maximum’ clicks, as this can prove an expensive choice.

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