Google’s PPC (pay-per-click) ads are becoming more and more popular as they give your brand a boost and help your company show up on the first page of the search engine results pages. Using Google PPC ads helps to increase traffic to your site and speed up your conversion rate too.
The best benefit of all with Google PPC ads is that you only pay when someone clicks on your ad – great news, right?
The goal of every business listed on the world wide web is to make it to the top of a search engine results page (SERP). Let’s face it – it’s the only place to be, right. Of course, it is, so let’s get straight into how you should plan your PPC spend with a low budget.
How does Google PPC actually work?
Once you’ve created your digital marketing post or advert, Google PPC allows you to effectively bid on keywords that you have chosen which are relative to your business. The best part is – it’s super cost-effective! Google Ads is a platform that allows your business to create clickable ads that are based on a pay-per-click (PPC) basis, which means you only pay for clicks made on your ad.
When you’re working with a low budget it’s important to make sure though that you have clear objectives when deciding to use PPC as part of your overall digital marketing campaign. Another important point is to decide upfront the amount of your budget as PPC spend can easily escalate if it’s not monitored correctly