The age of making a sale and saying farewell is over for businesses. Today’s empowered consumers want relationships with the brands they’re aligned to, over and above excellent products and services, of course. The most successful relationships, as any psychologist will tell you, involve communication – and not just on someone’s birthday. Brands should befriend customers, and engage in constant two-way communication. Let’s have a look several methods that any business can use to keep in touch with its clients:
So many people are blogging and posting content on social media nowadays. People want to feel special, and reacting or commenting on what they’re posting will really brighten their day. When it comes to social media, commenting on your followers’ posts turns into a networking opportunity. This is because a follower’s followers will see your comment, and perhaps look into your business.
Get to know
Commenting on your clients’ posts is a great idea, but what you really want to do first is find out who your customers are. This can be achieved by either an online survey (that is not trying to sell the brand), or by actually looking at your clients’ public information on social media. By knowing the client, you can better communicate on their level, which is better than generic PR speak.