Traditionally, facilitated education in the marketing world has been favoured over other methods of learning. The more time that you spent in a lecture theatre and the more money you spent on the course, the more highly the marketing qualification was regarded.
Today, in the Fourth Industrial Revolution, where technology has become an indispensable part of our everyday lives, online learning in the marketing industry has been embraced by reputable education providers and is changing the narrative.
Good news for entrepreneurs who have to wear many hats in their business! “The main focus of entrepreneurs, whether they are selling a product or service,” says Lisa Schneider: Managing Director of the Digital School of Marketing (DSM), “is to attract customers and convince them to make a purchase. Being able to afford a marketing agency or full-time marketing manager could be a stretch at first and communicating brand messages to the public would be a necessity, so essentially entrepreneurs need to do this themselves. Therefore, a thorough knowledge of marketing in a digital context is essential.”
The explosion of reputable online marketing education providers like DSM is good news for entrepreneurs whose schedules are often very erratic and are unable to make set class times. With online learning, entrepreneurs can learn what they need to about marketing when its convenient for them. As money is often quite tight, online marketing learning is a great option for entrepreneurs at it usually comes in at a much lesser cost than marketing courses from bricks-and-mortar educational institutions.
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