Pseudo branding is the understated science of creating positive brand associations in the minds of consumers without shoving the brand down their throats. Think about it as a way to woo consumers.
A significant distinction to be made is that “pseudo branded” is not the same as “unbranded”. Unbranded is about adding value, while pseudo branding is about creating associations which are not obvious at first but build brand love by taking the consumer on a journey that fosters identity curation.
It’s important to create variety in pseudo branding approaches, since its strength is its subtlety.
Brands Need To Be Recognised And Remembered
A powerful logo or wordmark is one of the simplest ways to activate recall. Too frequently, brands compete by increasing the volume that works great in Times Square, Tokyo or – alternatively – Vegas, but that’s not where most of us live. A brand is defined by individuals. It is the sum of the experiences and associations that a person has. It’s every bit as important to be recognized as it is to be associated with the expectations of customers. Often times, the best way to get noticed is by blending in.
Developing Engaging Branding Is Not Simple To Do
So often it falls flat. Branding is one of the primary things that people see when engaging with your organisation. As much as we don’t really like to say it, ‘image’ can be everything particularly if a potential client doesn’t ‘know’ you. One definition of branding could be anything which helps in the perception of your business and also acts as a pillar to distinguish your business from others in the exactly the same industry.
Branding has the ability to communicate the fundamentals of your business if it is witty, cheeky, critical or corporate, or if it caters to an older or younger audience. It is totally up to you how you want to be perceived. Think about two of your favourite brands — when you think of their branding, what comes to your mind?
It does not actually matter if you are a small business owner or a graphic designer, branding is a phenomenal way to give your business to a persona. In theory, your branding persona should work with your business’s unique value proposition. Discovering the correct branding for your business can be a daunting task as there are so many options.