What Are The Do’s And Don’ts Of Digital Transformation?

DSM Digital School of Marketing - digital transformation

Digital transformation has been more and more common among large enterprises in the last couple of years. The COVID-19 pandemic has now speeded up digital initiatives across smaller verticals as well.

Managing a digital transformation is stressful and complicated even under normal circumstances. With the pandemic shifting consumer behaviours and creating pressure to quickly adapt in order to stay viable, new leaders are far more susceptible to making mistakes which could negatively impact the organisation.

If you are finding that navigate your organisation’s digital transformation, here are a number of do’s and don’ts to help guide your efforts.

Do: Pay Attention To Security

The move to remote work can leave organisations vulnerable to cyberattacks. Organisations that were unprepared to give their employees the required hardware and software to fend off cyber criminals left gaps in their security. At the moment, IT teams may have less oversight into what employees are downloading or the links they are clicking on. Re-establishing a high level of security needs to be a priority:

  • What percentage of your employees have had their remote work technology (such as wireless printers, iPads and routers) vetted by IT at the peak of the COVID-19 pandemic?

Specifically for large companies, it is very important to ramp up your security plans as part of your digital transformation efforts. Think about how you will make sure that your remote teams have the proper equipment. Consider re-training current employees on IT guidelines more suited to the new reality of work.

Don’t: Underinvest In The Digitalisation Process

It doesn’t matter if you purchase the most expensive technology or go for the free version, that’s not what it’s about. It’s more about assessing the requirements of your company and then setting a realistic budget for what you’re going to require in your digital transformation.

It’s also quite possible that more than one investment will have to be made, particularly seeing that technologies and skills are evolving constantly.

Make an annual proposal that specifies each of the digital problems your company will face alongside its solution. This will help you see how the processes are interrelated as well as how to foresee and solve issues more naturally and efficiently.

Assessing An Organisation For Digital Transformation Workflow

Do: Communicate Your Change Project Goals Clearly

Digital transformation can threaten many workers, particularly if it involves automation. Individuals can feel threatened by some digital technology, such as AI as well as RPA. Even if their job tasks aren’t threatened, information overload may very well cause frustration.

To avoid burnout as well as prevent fear:

  • Communicate your change goals early on in the process.
  • Anticipate resistance and then nip it in the bud. Make sure that you sell the benefits

of your change programme.

  • Don’t merely explain what you’re doing. Also explain why you’re doing it.

For these reasons, among many others, it’s very important to have a solid communication plan with clear goals.

Don’t: Lose Sight Of People

Many leaders see digital transformation as driven only by emerging technology. However consumers are responsible for causing these changes. This means that it is quite imperative to keep people at the me of your digital transformation program. After all, it’s people who run companies, utilise the technology and innovate.

Get in touch with the Digital School of Marketing

Do you want to become a digital transformation specialist? If you do then you need to study our Digital Transformation Course. Follow this link to find out more.

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