Even if you’ve got an amazing product or service as an entrepreneur, guess what? You still need to connect with customers and also get some sales under your belt. There’s debate, although, about whether you should focus on PR or marketing first. In most cases, it’s wise to concentrate initially on public relations.
What Is Public Relations?
The term ‘public relations’ (PR) is a strategic communication process which builds mutually beneficial relationships between organisations as well as their publics.
PR professionals assist a business or individual with cultivating a positive reputation with the public through a number of different unpaid or earned communications. These include:
- Traditional media,
- Social media, and
- In-person engagements.
These professionals also assist clients with defending their reputation during a crisis which threatens their credibility.
Why Is PR Important?
PR is one of the most efficient ways of building on marketing strategies as well as creating a rock-solid online reputation. Companies have caught onto that are investing a good amount of time as well as effort into remaining on top of their PR strategies. As a result they’re seeing even larger returns with better ROI.
Whatever the industry, trust plays a huge role when it comes to deciding on the success of a business. In the absence of trust, a company leaves potential sales on the table. In order to bridge that trust-gap between a business and its would-be clients or customers, the organisation can hire someone in public relations who works on increasing:
- Their credibility within their given industry, and
- Their overall reputation.
This is often accomplished through thought-leadership pieces, influencer connections as well as networking strategies.