If you’re interested in a digital marketing career, 2019 is a great time to get started. According to research, the digital economy is growing three times faster than traditional marketing campaigns (such as print, radio and television).
What Does a Digital Marketer Do?
Part of the responsibilities of a digital marketer is to develop, implement and manage digital marketing campaigns. These must promote a company and its products and/or services.
The online marketer plays a hugely significant role in ramping up brand awareness within the digital space. He or she drives traffic to a particular website and acquires customers for the owner of that site. It must be a passion of digital marketers to identify and evaluate new digital technologies. They use Web analytics tools to measure site traffic. This is so that they can better optimise digital marketing campaigns, email marketing, social media as well as display and search advertising.
Whether you realise it not or, we all have some experience in digital marketing. Every time you update your social media accounts you’re practising a form of digital marketing by promoting your personal brand to your family and friends.
If you’re wondering what it takes to be more proficient, here are some tips to help you master the fundamentals of digital marketing.
Although there is a flood of information available online, nothing beats talking to people who work in the industry. Enhance your skills by attending industry workshops and conferences to nurture relationships with other digital marketers. The relationships you forge can provide support, guidance and help to open doors to opportunities you might not have otherwise found.
Willingness To Learn
Digital marketing experts are in demand across the globe. In this rapidly growing and incredibly competitive industry, passion and a desire to succeed is required. Therefore, it’s easy for businesses to differentiate between candidates who have the willingness to learn, and those who are along for the ride. An eagerness to learn will work to your advantage.
Stay on top of industry news, content, and various updates by following major digital marketing sites and influential people on social media. Major players such as Google, Facebook, Instagram and Twitter are constantly updating their paid advertising platforms and algorithms. A good digital marketer will always need to be aware of the latest changes.
Build Your Personal Brand
If you want to show an employer that you can build their company’s visibility, create a personal brand of your own. A strong online presence could potentially be the deciding factor between two candidates who have applied for the same job. Your brand doesn’t have to be something complicated. Find something you love, engage with like-minded people – and that’s your personal brand!
Learn The Terminology
Digital marketers need to be comfortable with concepts such as Search Engine Optimisation (SEO), Pay Per Click (PPC), Digital Display Marketing (Ad Ops), Web Analytics and Reporting. These concepts are easy to mix up and need to be mastered to analyse digital marketing campaigns and understand what elements worked or failed. Being able to do this is dependent on your ability to understand the industry jargon.
Just because someone has been in the industry longer than you doesn’t necessarily mean they have all the answers. Have personal projects to test out your theories on. Try your hand at multiple disciplines such as SEO, PPC, Social Media or Content Marketing. If you’re not up to speed with SEO, for example, take an SEO Course! Take accountability for the success or failure of your projects.
Master Content Creation
Content is the foundation for all marketing. When content is done well, and you’re delivering superior value to your audience, you’ll see an increase in engagement, leads, sales and overall organic visibility. But creating good content isn’t always easy. The most important components you’ll need to learn and understand are:
- Creating a content marketing strategy that you can be proud of,
- Designing incredible “10x” content. This is content that is 10 times better than that of your competitors,
- Promoting your content in the best possible ways, and
- Knowing the type of content your audience wants.
Be Prepared For The Grind
The perception of digital marketing is often quite glamorous. But in, all honesty, it’s often more technical and data driven than we would like to admit. A digital marketer will always communicate their marketing strategy to a team of developers or designers. They have a responsibility to incorporate your recommendations. A basic knowledge of HTML and graphic design would be advantageous.
If you really want to make a name for yourself in the digital marketing industry, completing an accredited digital marketing course will help. There are a variety of digital marketing courses available at the Digital School of Marketing to help you achieve your career goals.
DSM is the only college to offer accredited education in the digital arena. We are accredited by the MICT SETA. We invite you to visit our website so that you can see how we can help you supercharge your career!
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