The digital marketing trends for 2021 look as if they are turning around two distinct, however almost contradictory, concepts:
- The first is a general humanisation, which addresses real issues and tailors content to suit the individual (rather than mass appeal) for more personal engagement.
- Second is a much more mechanical as well as technical optimisation, fine-tuning the behind-the-scenes areas (such as SEO) and how you structure campaigns—the nitty-gritty that your satisfied customers don’t see.
At one time, artificial intelligence, data-driven marketing as well as voice search engine optimisation (VSEO) were ambitious concepts that bordered on the ridiculous. Today, these groundbreaking digital marketing trends are among the top priorities for most business owners in 2021.
If your company has any intention of staying competitive in today’s online landscape, you must adapt to the rapidly developing changes in digital marketing. Each company is a victim of Digital Darwinism, which is the evolution of consumer behaviour when society, as well as technology, evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every company is in danger.
Don’t be fooled: We are living in a time when technology marketing moves quickly. Consumer interests and behaviours are difficult to predict. Digital marketers are no longer able to stick their heads in the sand and hope that educated guesses – as well as the same old methods – will work forever.
Social Media Retains Dominance
Companies should be prepared to allocate more resources to social media marketing in 2021. Social media budgets accounted for 24% of the entire US marketing budgets in Q2 of 2020, which is up from 13% the previous year.
During the COVID-19 pandemic, marketers are more and more making customer retention a priority. This will stay well into 2021. The pandemic has drastically boosted the amount of time individuals spend online which encompasses how they research products, brands and organisations.
This consumer shift establishes new opportunities for digital marketers to increase their reach with new audiences as well as re-engaging with long-time customers. For a nominal fee per month, a good social media marketer is able to create a content plan, make regular social media posts, monitor and drive customer responses in addition to attracting new business. If your small company has been putting off adding social media services to your marketing mix, now’s the time to add these in.