As of the end of October 2019, there were approximately 4.48 billion people who used the Internet. Given the fact that there were 4.021 billion users in 2018, it is certain that the number of Internet users will grow exponential year-on-year.
With the average South African spending over eight hours a day on the Internet, it’s clear that people’s habits are increasingly moving online. This means that in order for business to succeed in this digital age, it’s vital for them to have a digital marketing strategy which is backed by people with a solid digital marketing education.
Social media marketing
With 2.65 billion social media users in 2018, a number which is predicted to rise to 3.1 billion in 2021, most businesses will find their target audience on social media.
This means that every single business out there will either need to have a social media marketer on their staff, outsource their social media marketing to an agency or (alternatively) the business owner must confidently know what they’re doing on social media. The reason for this is that they must be able to accurately pinpoint where the business’ audience is so that they are able to effectively market to them.