Most businesses succeed because of effective email campaigns. As digital marketers take over email marketing, it is effortless for your work to just blend in and not make much of a stir. To make an email stand out, and be noticed, necessitates extra work as well as attention to minor content. It is the digital marketer’s goal to create attractive email campaigns that aim to attract a higher conversion rate. The more that your email stands out and is noticed, then the more clicks and response your company will achieve.
Here are three simple, but powerful, methods of differentiating your emails in a person’s inbox. These are not obvious steps to take and very few other digital marketers are doing these things. These tips will assist you with getting the most out of every email that you send and increase your response rate.
Set yourself apart with your signature
The signature on your email is some of the most valuable, however under-utilised, property in an email. To most, it’s an afterthought. You should be using your signature as an extra sales tool by pitching a product and/or service. Add in a link to a relevant press release, a webinar that your company recently gave or, alternatively, a case study on your website. You can add in a link to whatever you like as long as it’s relevant to what you’re selling.
Having a phenomenal signature takes a very little bit of effort. All that you need to do is, from time to time, to update it with the content that you already have available. For this little bit of effort, you distinguish your emails and get to engage with customers in an exclusive way.
Tap into the power of P.S.
The P.S. is an additional email hack that a lot of people either don’t take advantage of. At the very least they underestimate the power of the P.S. Not many digital marketers realise this but the P.S. message is oftentimes the first (and sometimes only) section of the email your audience will read. That makes it a fantastic place to make an addition that you want the email recipient to read however it is only kind-of related to the remainder of the email
Make your emails short and easy to read
It actually takes more time as well as effort to write succinctly as opposed to just writing everything you can think of on a particular subject. If you want anyone to open and read your emails you need to be concise. Your readers are busy. They don’t have time to go through a novel-length email about your product. This means that you need to keep it short and sweet.
There will be occasions when you will need to send a longer email. When that situation happens, concentrate heavily on your formatting. Have:
- Distinct and headlined sections
- Significant information must be in bold
- Bulleted lists
Good formatting makes it much simpler for the reader to scan through the message and arrive at the stuff they need to know. If you format your emails well, this also tells the reader that you have put in the effort to assist them to digest the information quickly and easily.
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