Key Steps To Drive Digital Transformation. Learn more.

DSM Digital School of Marketing - digital transformation

The term “digital transformation” gets thrown around a lot these days. For the last couple of years, almost every big company has been reinventing their business processes, culture, and customer experiences by embracing digital technologies. No wonder: Digital transformation is the promise of fewer silos and more collaboration, of faster growth and bigger revenue.

In terms of digital transformation projects, there’s a lot of talk at the moment now in terms of strategy but less emphasis on practical execution. Everyone out there wants to advise the CEO and the board however these discussions often only take the conversation so far and no further.

So how should an organisation think beyond the strategy in order to get to transformative execution and outcomes? It’s important to put together an approach that can span this divide between strategy and execution so that once the transformation objectives have been selected, there’s a clear path to a unified architectural approach for IT and subsequent agile execution.

Digital Transformation Is Non-Negotiable

Digital transformation is pressing imperative for all businesses, from the small to the enterprise. This message comes through strong and clear from seemingly every keynote, panel discussion, article, or study that is related to how businesses can remain competitive and relevant as the world becomes more and more digital.

What’s not evident to many business leaders is what exactly digital transformation means:

  • Is it just a memorable way to say migrating to the cloud?
  • What are the particular steps that we need to take?
  • Are we required to design new jobs to assist us with creating a framework for digital transformation, or employ a consulting service?
  • What parts of our organisational strategy need to change? Is it actually worth it?
Digital Transformation Process

First Step In Digital Transformation

As you progress from digital transformation strategy to execution, it’s incredibly important for the strategy to set the stake in the ground regarding targeted business outcomes.

Digital business is usually discussed solely from the lens of the digital customer experience. However, that’s only a part of the story – although a vital part. In addition to re-thinking as well as re-designing entire business models, the key required transformation objectives often map to the following areas:

  • Enhancing the digital customer as well as end-user experience in order to improve loyalty, revenues, productivity in addition to retention.
  • Transforming business processes in order to reduce costs, enhance productivity, integrate supply-chain partners and differentiate offerings.
  • Simplifying service management in order to reduce complexity, solve issues before these occur, and gain visibility as well as control over assets.
  • Optimising infrastructure and operations in order to improve agility, flexibility as well as cost-effectiveness.
  • Deriving insights from analytics to make improved decisions, improve efficiencies and gain competitive advantage.

Every company will have a somewhat different set of transformational objectives that have different priorities. However, this is a vital first step for organizational alignment.

Get in touch with the Digital School of Marketing

To find out what the other steps to digital transformation are, you should do our Digital Transformation Course. For more information, please follow this link.

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