Is Digital Transformation The Key To Creating A Better Sustainable World?

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Every industry around the globe has been reshaped by digital transformation. At the same time, there are a number of different important problems that our world is dealing with, such as global warming, natural catastrophes in addition to other environmental threats. These hazards, along with rising strains on the resources of the planet, are driving mainstream sustainability.

As the tension for increased environmental responsibility grows, digital technologies such as machine learning (ML), artificial intelligence (AI), the Internet of Things (IoT) as well as cloud computing are assisting companies with accomplishing sustainable objectives in a variety of ways

  • AI interconnects smart cities with intelligent control, enhances emergency response, reduces pollution, protects resources and endangered species, makes renewable energy more accessible, and helps to make green and sustainable effective dwellings.
  • Data analysis and ML systems improve agriculture/irrigation facilities and simplify biological concern, such as carbon leakage detection or energy – wind power renewable energy predictions.
  • By automating e-waste processing, robotics and IoT ecosystems are enabling manufacturers extract benefit from recycling.

Why Employees Join Companies

Employees aren’t just joining companies for the money. They select companies which embrace their responsibility towards humankind as well as the planet. Simply put companies today don’t just prosper based on their financial performance but also on how they make a constructive contribution to society.

No matter where you look, anxiety is growing about how technology and digital transformation are influencing issues such as jobs, wages, inequity, health, resource efficiency as well as security. These alterations are changing the world so radically that all companies need to undergo a transformation in order to avoid going extinct.

This transformation means incorporating digital technology into all areas of a company to fundamentally change the way in which companies operate and deliver value to customers. While this could be a scary vision for some, it is one of the strongest drivers of change: companies are required to adapt their business models to remain in business.

Digital Transformation Hologram Tree

What Innovation Does

Innovations – such as machine-to-machine communications as well as advanced robotics – are spurring companies on to create, disassemble, and reuse recyclable products.

At exactly the same time, digitisation and digital transformation facilitate innovative new business models that focus more on product quality and consumer convenience as opposed to ownership. Enabled in part by the omnipresent connectivity that is offered by mobile Internet, the sharing economy is driving sustainability in sectors such as hospitality in addition to personal transportation.

In addition, product-as-service and pay-per-use business models are also the rise, while innovations such as 3D printing and cloud computing are responsible for making the manufacturing process increasingly sustainable — and customisable — than ever.

Get in touch with the Digital School of Marketing

If you would like to become a digital transformation expert, then you need to contact the Digital School of Marketing. Follow this link to find out more.

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