Your email newsletter is extremely different from your website because it is targeted at people who have already taken action in order to connect with your brand. Its chief purpose is to keep customers engaging with your brand on a regular basis as well as to keep them updated on your news. It is also a good method of sharing the longer content that you put together for your blog if you have one on your website.
As email is sent to a person’s inbox, it should be more conversational and informative than your website. Also, remember that people have limited time to read emails and often don’t enjoy doing it. This means that you need to ensure that your newsletter is short and entertaining and this is addressing current, relevant issues. Provide links back to your website for those who want to read more content or find out more about your brand.
In order to put together a newsletter which will engage your users, it’s vital to ensure that you include these aspects when crafting your missive:
- Have a definite topic/theme in mind for each newsletter so that your ideas don’t get jumbled
- Devise creative as well as informative subject lines
- Ensure that your content is educational, informative in addition to being concise
- Incorporate a section which guides users to your website where they can learn more
- Include your business as well as contact information.
Above all else, as we’ve said previously, your newsletter should be personable and match your company’s branding and content.
The most important part of your email newsletter
Your subject line, like an article headline, is the most important part of the message because it will determine whether your email is opened keep it consistent and clearly branded so that readers know what to expect when it arrives in their inbox.
