As the quantity of digital marketing tactics, strategies as well as channels have grown, so has the savviness of the general public. Individuals know that when they are being sold something and can just end up feeling like they are ambivalent to any form of sales communication. Unsurprisingly, this is a worrying situation for marketers who are looking for new ways of reaching their target audience.
Enter gamification. Gamification is responsible for tapping into the basic instinct for humans to play and has also been shown to be a way for marketers to offer real value to consumers as well aa positive digital experience, as well as having the advantage of building brand awareness, customer loyalty and profitability.
What Is The Definition Of Gamification?
The Merriam-Webster Dictionary defines ‘gamification’ as the process of adding games – or game-like elements – to something (such as a task) in order to encourage participation. In terms of digital marketing, ‘gamification’ can be defined as a set of all dynamic and entertaining solutions, as well as elements, you integrate into your website, app or email campaigns in order to make a user’s experience with your service more engaging and diverting.
Carrying with it a sense of competition, gamification triggers excitement – as well as gambling – so encouraging individuals to become eager for achievements and rewards. And surely, individuals would use more often the website or app they have previously enjoyed interacting with.
Use Gamification in Digital Marketing to Boost Engagement and Increase Customer Satisfaction
When you integrate a game into your brand and digital marketing, you are creating a framework for continual engagement as well as sharing. As a result, you are also encouraging user-generated content (UGC). As well as your internal marketing strategy, you’ll be boosting brand awareness across all platforms owing to your audience’s word-of-mouth marketing.
Some brands have seen great ROI after incorporating games into their brands:
- Domino’s boosted its earnings by 30% after integrating a create-your-own pizza game app.
- Teleflora users receive points for engaging with the brand via social media. The organisation underwent a 92% conversion rate in addition to a 105% boost in traffic from Facebook.
Brands which gamify in order to raise engagement find that the games also have the tendency to boost customer satisfaction. The audience engagement which comes with gamification drives revenue at the end of the day. Keeping consumers engaged is a reliable way to keep them informed about products, services as well as special offers. As a result, they’ll spend more money with you. Increase your engagement through gamification by encouraging your users to share their gaming experience with their social networks.
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