Michael LeBoeuf said that “a satisfied customer is the best business strategy of all”. And we wholeheartedly agree. A business without customers is like a balloon without air. However, it’s not only about getting new customers but keeping them. This is something that you can do very effectively with digital marketing. You want to build a lasting relationship with your customers.
Possibly the only thing better than gaining a new customer is retaining an existing customer. As with customer acquisition, digital marketing plays a pivotal role in customer retention as well. So, without further ado, here are three ways you can use digital marketing to retain your customers.
Retain customers with Digital Marketing
Communicate, communicate, communicate
Digital marketing or welcome emails are fantastic digital marketing tools to use in order to convert new customers to regular customers and to transform regulars into loyal customers. When a customer first buys from a business, they know nothing about the organisation or how their processes work.
Cue the marketing emails and voilà! You’ve just made it so much easier for the customer to engage and re-engage with your brand or business. No matter how you connect with your customers, communication should take place at multiple points before, during and after the transaction.
Once you’ve attracted the leads to your website, the next step is to convert them into buying customers. This article will show you how to create a digital marketing sales funnel which will help you make this happen.
Is there anyone in this world who doesn’t want to be acknowledged or known? Who wants to blend into the crowd and receive the same treatment as anyone else – no matter how loyal they are to a brand?
The key to retaining customers is how you make them feel through your digital marketing strategy of personalisation. You need to tailor content, rewards and opportunities to your customers. Add their names to your emails, take note of their purchases, preferences or searches, make suggestions, and remember their birthday. Do whatever it takes to keep them around.
Many bricks-and-mortar retails outlets use digital marketing to personalise their customers’ experience with their brand. Dis-chem has done this very successfully with their app. When you first open it, you’re encouraged to insert your Dis-chem loyalty card number. Once you’ve done this, you’re able to see you’re able to see the balance of your loyalty points. In addition, you’re able to personalise your shopping experience by loading your own shopping lists as well as reminders for your repeat prescriptions.
Netflix takes this level of personalisation one further as it suggests programmes for you to watch based on the preferences that it has gathered from your previous watching history as well as other programmes which you have liked.
If you’ve got it, flaunt it
Most brands or businesses have at least a few loyal customers who would love to vouch for you. Use their love for the company to gain new customers and remind existing customers why they love you. Encourage your customers to share their love and excitement with the world through videos, photos and reviews.
There are those businesses who take this type of thinking one step further and use it to gain more loyal followers. For example, they will choose influencers – who are in line with their brand – to broadcast a number of specially tailored messages to their audience so that the brand can attract the same sort of followers. Read our article, entitled How to Pick the Perfect Influencer for your Brand, to find out how to choose the best person to collaborate with.
Become an expert in digital marketing with DSM’s Digital Marketing Course. After completing this course, you will be an SEO master, social media marketing guru and digital marketer extraordinaire. If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this course is just for you! To learn more about our other online digital marketing courses, follow this link.
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