Michael LeBoeuf said that “a satisfied customer is the best business strategy of all”. And we wholeheartedly agree. A business without customers is like a balloon without air. However, it’s not only about getting new customers but keeping them. This is something that you can do very effectively with digital marketing. You want to build a lasting relationship with your customers.
Possibly the only thing better than gaining a new customer is retaining an existing customer. As with customer acquisition, digital marketing plays a pivotal role in customer retention as well. So, without further ado, here are three ways you can use digital marketing to retain your customers.
Retain customers with Digital Marketing
Communicate, communicate, communicate
Digital marketing or welcome emails are fantastic digital marketing tools to use in order to convert new customers to regular customers and to transform regulars into loyal customers. When a customer first buys from a business, they know nothing about the organisation or how their processes work.
Cue the marketing emails and voilà! You’ve just made it so much easier for the customer to engage and re-engage with your brand or business. No matter how you connect with your customers, communication should take place at multiple points before, during and after the transaction.
Once you’ve attracted the leads to your website, the next step is to convert them into buying customers. This article will show you how to create a digital marketing sales funnel which will help you make this happen.
Personalisation
Is there anyone in this world who doesn’t want to be acknowledged or known? Who wants to blend into the crowd and receive the same treatment as anyone else – no matter how loyal they are to a brand?
The key to retaining customers is how you make them feel through your digital marketing strategy of personalisation. You need to tailor content, rewards and opportunities to your customers. Add their names to your emails, take note of their purchases, preferences or searches, make suggestions, and remember their birthday. Do whatever it takes to keep them around.
