Today, the market has become consumer-centric where consumer research for their product before buying it. The digital world is trending revolutionary technologies like artificial intelligence, machine learning and big data analytics. Here companies are adopting smart technologies in order to make intelligent moves to attain good customer service.
The digital era is continuously evolving with the power of data-driven, business intelligence applications, and resources such as social media platforms and search engine. You may already be running digital marketing campaigns – with varying sized budgets – and generating leads as well as sales for your brand. However, as a digital marketer, your goal should be to get the biggest return on investment (ROI).
How can you achieve that?
The way ahead is by optimising your campaigns in order to generate better results. One very critical element of digital marketing optimisation is data. Without data, you can’t figure out how you’re currently performing and what needs to be done so that you take your campaigns to the next level.
What Is Business Intelligence?
Business intelligence (BI) is essentially the process of collecting data and then analysing it in order to derive actionable insights. These insights that you’ve gathered can help with better decision-making and help you to drive business growth. Such data-driven decision-making tends to be accurate too as it’s not based on an assumptions.
The social media and search engines are the caterpillar of the digital marketing strategies for companies. The amount of data generated from these sources has increased drastically making BI process and make smart decisions.
Using Business Intelligence In Digital Marketing
Know Your Customers
In order to improve your marketing efforts, you need to have a crystal clear idea of who your target customer is. If you fail to understand that, it’s likely that you’ll not be able to make the most out of your budget.
While you may by now have a solid understanding of your target customers and might even have segregated them into various buyer personas, it helps to learn more about them.
That’s where BI and analytics can help you. By using social media and web analytics tools, you can find out the driving force behind your audience. You can also take the help of a social media marketing expert to understand and prepare a competitive business strategy.
What’s more is that the data collected can also help you get detailed insights into their interests and behaviour. As a result, you’ll be able to paint a better picture of your audience. This, in turn, will enable you to customise your marketing campaigns better to suit their interests. You may also be able to discover a completely new audience segment that you might have thought of while creating your buyer personas.
The data flowing through the Internet changes each and every week, even every single day. There is a need for real-time data to provide fresh information for your digital marketing campaigns. Analysing data in real-time empowers your digital marketing performance by eliminating extra upfront costs.
Digital marketers are also able to leverage real-time data analytics in order to monitor all marketing channels. They can share products on various media platforms and decide where to spend more or less. Also, companies can respond to their customer query in real-time. According to a report, 52 percent of customers want a quick reply to their feedback or other made queries.
The involvement of AI in CRM tools help employees to serve as a virtual assistants so making them more productive. It can automate consumer response, data, follow-ups, activities and emails. AI enabled CRM tools improve segmentation as well as customise and prioritise hot leads.
Are you keen to learn more about the exciting world of digital marketing? If you are then you need to do our Advanced Digital Marketing Course. Follow this link for more information.
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