The business world is continuously innovating. This means that if you want to be successful, you need to be willing to adapt with the times. It also means that you should strive to keep your business on the cutting-edge from time to time, particularly when it comes to increasing customer engagement with your products as well as your services.
With so much competition out there, you and your business need to stand out. Digital transformation and disruption has accelerated innovations such as marketing using virtual and augmented reality. You need to be visible to your existing and future potential customers and instil trust in your IT/high tech brand. Once converted, you need to engage them in order to retain them as well as promote advocacy.
What Is Augmented Reality?
At its most fundamental level, augmented reality (AR) capabilities layer digital information – in some format or another – on top of the analogue world in which we live.
Here are five simple definitions which may prove useful when engaging in conversations surrounding the possible business value of AR:
- AR is a technology which enhances or augments your experience of the world around you.
- Augmented reality (AR) is the real-time utilisation of information in the format of text, graphics, audio, and other virtual enhancements which are integrated with real-world objects.
- Augmented reality is the interpretation of digital images or data onto objects in the real world.
- Augmented reality (AR) is superimposed digital information which is overlaid onto a user’s view of a physical environment.
- Augmented reality refers to any sort of technology which ‘augments’ the user’s visual (and in some case auditory) understanding of their environment. Usually, digital information is superimposed over a natural existing environment and it is customised for the user’s physical positioning as well as the context of the task. This helps the user to solve the problem and complete the task.
