As consumer behaviour and media consumption remain to evolve, particularly as COVID-19 has made all our lives quite a lot more virtual, it’s crucial for marketers to keep up with these changes as well as advertise where their consumers spend their time.
While including a new channel to your marketing mix can seem exciting as well as innovative, it also comes with the necessity to test, learn and accurately measure whether all this time spent really translates into a positive impact on business.
Podcasting is enjoying an explosion of usage. So, the time is ripe for increased advertising spend as marketers look to grab consumers’ attention in this highly personal highly focused environment. An estimated 155 million Americans have listened to a podcast, and 104 million tune in monthly. The scale and adoption growth are undeniable.
How are advertisers able to leverage podcasting in order to get the highest possible ROI? There are two crucial elements for success:
- Create an engaging podcast which supports your brand, and
- Develop a cost-effective marketing strategy so that you can build an audience.
Creating a stellar podcast isn’t easy, however finding ways to promote it can be even more complicated. Fortunately, there are a number of ways that you can get the word out.
How To Create Interesting Podcast Episodes
Engaging podcast content takes time as well as work, however it’s worth the investment. The biggest reason to concentrate on producing captivating podcast episodes are their ability to help you build a loyal fan base. These listeners tune in to your podcast every week, assist it succeed by leaving positive reviews and also sharing your content with friends. If you would like engaged listeners, you have to create engaging podcast content – the type of content they can’t wait to get more of.