Digital transformation has shown to be a success differentiator when it comes to global marketplace disruptions. If the world had not advanced digitally to the point, it was when COVID-19 struck. You might not have been reading this article right now. Digital transformation allows society to carry on despite environmental risks. It enables businesses to continue trading online, and employees to continue working from home.
The actuality of the matter is that the people who work for you can’t drive digital transformation – they don’t have the resources. Transformation can only come from the top, meaning that owners, managers and appointed transformation leaders are responsible for, well, LEADING the business into a brighter, more digitalised future. Here’s how to be a rockstar digital transformation leader:
1. Set Ambitious Goals
Transformation leaders will set and achieve digital transformation goals. On the other hand, exceptional leaders will be remembered for setting and achieving more ambitious goals than the humdrum. Instead of merely allowing the organisation to catch up to the digital business world, truly ambitious goals can revolutionise the organisation, set it apart from competitors, and establish it as a trailblazer instead of just an adopter.
2. Don’t Be A Copycat
Nobody likes a copycat, and in today’s society, copying others’ efforts is just unacceptable. Truly inspirational digital transformation change-makers should have the forethought to assess what is already being done in their industry, and then build something even bigger and better. There’s no single best-practice manner of taking an organisation into greater digitalisation, which means you have the freedom to develop exceptional digital transformation strategies.
3. Remember Empathy
Leaders drive digital transformation from the top, as they are the people with access to the resources necessary to make things happen. However, true digital transformation is driven more by the employees on the ground. They are the people who will likely be using the new digitalised solutions most, and therefore any digital solutions being considered should include the opinions of these individuals.
4. Embrace Digitalisation
Finally, no worker will truly adopt digital transformation unless they see adoption in the upper echelons of management. Transformation leaders should endeavour to lead by example, incorporating new digital technologies into their own lives – both working and personal – to show that these digital improvements can be trusted and are endorsed by the “higher-ups” themselves. There’s very little chance of successful digital transformation if decision-makers aren’t submerging themselves in transformative technologies.
Believe it or not, There has never been a more apt or appropriate time in our history for digital transformation a leader. Global disruptions have proven the importance of evolved thinking regarding digitalism and its role in society.
Discover the fundamental skills required to drive and sustain true digital transformation, with our accredited Digital Transformation course.
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