Copy is the unsung hero of digital marketing. All too often, text is pushed by the wayside in favour of flashy images as well as fancy design trends. When push comes to shove, a digital marketing campaign with no copy is little more than a jumble of pictures and a colour scheme. Moreover, subpar copy will devalue a digital marketing strategy – no matter how nice the design features are.
Write A Blog Post
The best way of keeping your digital marketing presence updated regularly is to write blog posts.
Blogging maybe a very powerful tool in order to help you to get more traffic to your website, attract potential customers as well as build your authority as the go-to business in your niche – among other blogging benefits.
Through the process of creating valuable content and applying SEO principles your blog posts are more likely to rank in search results.
Make Sure That All Information is Up to Date
Your business isn’t static year after year, and your digital marketing needs to reflect that. If you no longer provide a particular service, you should remove any mentions of it from your online presence. On the other hand, you may have added a new service, and need to add copy about it so online visitors know what you offer.
This may even apply to blog posts — it won’t do you much good to have a blog post that focuses on a service which you no longer offer.
If your website includes biographies of employees, this will need to be updated as people join or leave your company. Steadily updating your content doesn’t just help website visitors — it can also help your SEO rankings by improving your site’s “freshness score” with Google.