An email subscriber list is a list of individual email addresses that you have permission to send email campaigns to. The most apparent reason to build your email list is to maximise the value of your customers as well as your company revenue. However, it’s also essential to remember that your email list is an asset in your company. If you want to sell your company, a high-quality email list can increase the organisation’s overall valuation.
Additionally, a high-performing email list can give your business added revenue opportunities by giving you the opportunity to sell ad space in your email products or send sponsored emails on behalf of partners or advertisers.
Quality vs quantity in your email subsriber list
One of the first quandaries that you’ll need to handle when you begin to put together an email list is the quality as opposed to the quantity debate. Obviously, the bigger your email list is, the more likely you are to generate revenue from it.
However, as with most marketing activities, the quality of your leads is equally important. If you create a large email list by porting over old contacts or by buying or renting a large list, you may have a great number of email addresses. However, you may have very few email addresses that are actually leads who are interested in interacting with your product, company, or brand.
Building the perfect email subscriber list
Email lists can be put together in a number of ways. These lists could include individuals who have:
- Bought something from you
- Subscribed from your website
- Signed up for your product
- Handed you their business card at an event