We’ve seen hundreds of start-ups pitch to angel investors and venture capitalists. Most of them — at best — are just okay. There have been a lot of pretty good ones which hit all the key components of a pitch however only a couple of these brand pitches that took it a step further and are truly great. When we think about what set those excellent brand pitches apart from the rest, it turns out that they all had some of the exactly the same qualities.
Have A Well-Crafted Subject Line
Most emails go unread. If you are able to drum up sufficient interest in order to get someone to open your email, you’ve got half the battle won.
Your subject line should:
- Be clear and concise,
- State the benefit to the brand,
- Be personalised (no copy and paste), and
- Create a sense of urgency.
From your subject line right down to your sign off, every word in your brand pitch needs to be given thought. No matter who you’re sending this to doesn’t have a lot of time and make sure that you get their attention fast.
A Link To Your Influencer Profile
You don’t want to overpower your reader with too many hyperlinks in your brand pitch as the chances of a potential investor clicking through to an external link are slim anyhow. Your brand pitch should actually only include a link to one thing: your social media profile. As you’re positioning yourself as a social influencer, your account should already line up with everything that you’re saying in your brand pitch.
The Three Rs Of Influence
Potential investors want to know that you understand what is involved in a partnership. That’s why you need to show them that you’re well-versed in the business side of doing what you do.
The three Rs are a great starting point for ensuring that you include all the business details which an investor is searching for.
You’re sharing content and also have an audience that is relevant to the investors that you’re pitching to. It’s wonderful that you have thousands of followers – however are those followers going to be interested in the particular brand that you’re pitching?
You have an idea of the tally of individuals you could reasonably reach based on your follower base as well as the kind of investment partnership you’re pitching.
You have an understanding of how your content will resonate with the investor’s audience. What degree of engagement do you expect to receive from your partnership project?
Want to learn more about brand management? Or do you want to become a brand manager? If you do then you need to do our Brand Management Course. Follow this link to find out more and to book.
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