How To Nurture A Healthy Digital Transformation Process

DSM Digital School Of Marketing - digital transformation

When most individuals think about digital transformation, what they usually consider are the portals, applications, online services for customers as well as operational and internal business applications for employees.

All of these digital interfaces and deliverables operate on the surface, “above ground”. Like a tree, there’s a fortune of stuff going on out of sight, at the root level, which might be even more crucial to the health and efficient roll-out of your digital transformation progression.

The Role Of IT In Digital Transformation

For most organisations, it’s critical for IT to have knowledge and visibility of the quality and availability of its digital deliverables. This is fundamental to the success of the digital transformation.

Business and enterprise IT, in cultivating the digital transformation process, should be able to dig down in order to attain visibility as well as uncover the correct information which enables an understanding of what’s actually taking place in their network:

  • Value of the digital experience of online services to the organisation’s customers,
  • Data about availability, as needed,
  • Reassurance that mission-critical applications are available to employees, wherever and anytime,
  • Data on how recreational applications made use of by employees affect network behaviour and availability,
  • Detection and mitigation of attacks prior to them affecting end-users and digital deliverables, and
  • Other data, as required.

Developing A Digital Transformation Strategy

In our fast-paced, tech-heavy market of today, you are able to witness rapid digital development as well as evolution in every industry. In order keep up, it is necessary to have the proper plan to make the best of the digital landscape.

Below is a three-step process to make your digital transformation strategy roadmap.

  1. Analyse what you need and align the goals your business
  2. Plan your budget
  3. Evaluate the present to prepare for the future

Your digital transformation goals are driven by a framework, which is a formalised plan that guides you on how to make strategic changes to vital systems as well as processes. The digital transformation guide of your business might include:

  • Vision creation: Determining the vision of your company and the goals you intend to achieve with your digital transformation.
  • Market analysis: Understand how technology can make your business better before you get overwhelmed by your competition.
  • Experience design: Consider the experiences you want to create for your customers and prospects.
  • Infrastructure adjustments: To implement new ideas, you need to adjust your existing methods.
Developing A Digital Transformation Strategy Hologram

What Is The Importance Of A Digital Transformation Strategy?

The digital economy is experiencing fast evolution, development, innovation, and disruption. Businesses which want to succeed have to be prepared to adapt to this new landscape. However, going through a digital transformation is about more than just adopting new technology, investing in good-looking gadgets, or upgrading your systems.

Those things are crucial but they are not the entire picture. To remain competitive, you can’t just react to changes – you’ll have to anticipate them and drive innovation on your own. To achieve this, you need to plan and be an active designer in your future. This is where a digital business transformation strategy comes in.

A digital transformation strategy will help you answer these questions for your business:

  • Where are you right now?
  • Where do you intend to be in the future?
  • How do you plan to achieve that?

To protect your business against digital disruption and successfully navigate your digital transformation, you need to have three vital competencies:

  1. Awareness
  2. Informed decision-making
  3. Quick execution

Business owners who don’t understand their processes and operations will be unable to identify business priorities. After all, you won’t be ready to tackle a problem if you’re not aware it exists. Also, companies need good data and resources to help them make informed decisions so they can take advantage of opportunities and reduce risks.

Finally, you will need agility to quickly and precisely execute your strategic decisions. Without these capabilities, your digital transformation will not succeed. A strategy and digital transformation roadmap can help you effectively create and harness those capabilities.

Get in touch with the Digital School of Marketing

Do you want to learn how to create a digital transformation roadmap – as well as other fundamentals of digital transformation? If you do then you need to study towards our Digital Transformation Course. Follow this link to find out more.

DSM Digital School of Marketing Digital Marketing course registration