While most of us have quite a good idea of what advertising looks like, frequently we struggle to nail down just what it means — and how to master it. From the printing press to pop-up ads, advertising has definitely shifted with the times. Despite this, though, the requirement for advertising hasn’t changed, and neither have the techniques and best practices which make for quality advertising.
How to Get To Grips With Advertising and Targeting on Instagram
Once you get your head around advertising as well as targeting on Instagram, you’ll certainly not look back. It’s cost-effective and a fantastic way to increase brand awareness. The platform lets you get very specific about where and how you would like to target your audience.
Instagram has made it incredibly simple for brands in order to create ads. There are two main ways you are able to create them:
- Sponsoring your posts in the Instagram app, or
- Putting together new posts in Facebook Ads Manager.
If you have a previously existing post which is getting high engagement rate, here’s how to turn this easily into a promoted post. The post will then be boosted into the feeds of individuals who don’t yet follow you. Putting together a new ad for Instagram is very similar to putting together a Facebook ad in Facebook Ads Manager.
- Choose Your Objective
- Choose Your Placement
- Set A Budget And Schedule