How to improve written communication in a marketing environment

DSM Digital School of Marketing - written communication

Improving written communication in a marketing environment may seem like a daunting task. The good news is it can be done and you, as a marketing manager, can effectively lead the way. To do this, start by using our five strategies for improved communication in the marketing department to:

  • Increase understanding,
  • Improve the workplace environment, as well as
  • Encourage team spirit.

As these natural spinoffs of effective communication take place, improved written communication will follow.

Five Effective Workplace Communication Strategies

1. Give Your Full Attention

If you’re in a group meeting or with only one employee, offering your full focus to those who you’re with will significantly improve how you’re received. Lack of focus reduces the conversation causing people to tune out. Maintain eye contact during conversations as well as meetings. Put all other things aside in order to visually convey your focus as well as encourage everyone to stay present.

2. Take The Time to Listen

Don’t monopolise the conversation. If you do this, after a while individuals will start tuning you out. As a result your message will be lost. Be prudent with your words and avoid fluff as well as fillers. Pause after significant points to take questions or to check for understanding. This will assist your staff members with feeling that they play an active role in the conversation

3. Be Mindful of The Manner In Which You’re Communicating

Your words are only a portion of the message which you relay to staff members. Body language in addition to tonality contribute heavily towards the effectiveness with which your communication is received.

Maintain a stance and facial expression, which are relaxed, while you are speaking with employees. Rest your arms by your sides as opposed to crossing them over your chest because this is a defensive posture. Make eye contact with the people that you’re speaking with. Smile when it’s appropriate to do so and nod your head affirmatively while you’re listening.

4. Follow Up in Writing

It does not matter how powerful your meeting was but it’s probable that those in attendance will not remember everything which was shared. Before the meeting, nominate a person to take notes. Put this information together into a bullet-point email in order to send to your team as a follow-up and refresher. Brief, concise notes will keep significant information fresh in individuals’ minds.

5. Inform and Inspire

Communication is a method of information exchange. Explaining as well as clarifying your thoughts and ideas is vital in a leadership role. However, passing on information to your team is only half of the equation. As a leader and marketing manager, it’s vital for your department and the business that your verbal and written communication efforts inspire your team as much as these educate them. Plan for meetings and conversations so you can effectively blend information and inspiration.

Written communication allows businesses and marketing departments to communicate developments, expectations as well as legalities to employees in addition to contacts in the outside world. While traditional hard copies of written communication in business are still common, email and online communication has become increasingly common. Given the importance of written communication, it’s a good idea to understand the basics to apply best practices to your own business and marketing department.

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