In recent years video has become a big player in the marketing world, and it’s become a marketing channel of its own, e.g. YouTube.
We find more and more people choosing video as their most preferred way of consuming content.
And it seems like scrolling through static posts will soon become a thing of the past.
So, consumer attitudes towards video are quickly shifting, meaning it’s entirely up to you to meet the uprising demand by giving the people what they want!
There are multiple great ways to incorporate video throughout your marketing efforts, like social media and your website.
Here are the most effective ways your business can add video content to its website experience and social presence:
Most effective ways your business can add video content
1# Share Industry Knowledge
Keep in mind; as a brand, you won’t be able to become a thought leader if you don’t share your thoughts.
Content creation is a key element in establishing your presence as an expert and thought leader in your industry.
Merely sharing a blog post isn’t enough anymore; there is too much noise in the world, and that is why video plays such a huge role in marketing.
Videos can be short and straight to the point while providing the user with value without allowing them to get bored.
Additionally, videos don’t have to cost you an arm and a leg anymore.
There are a ton of video editing tools that come at an affordable price, not to mention that smartphones now have the ability to record high-quality content.
2# Explain Product/Service Benefits
Regardless of what you’re selling, incorporating video will help you in better explaining products or services or service benefits.
Video works well in explaining something complicated or technical. It gives your business a better competitive edge.
3#. Share Your Mission
Business stems from passion.
Although at times that passion seems diluted by words when writing about it.
So, alternatively, use for sharing things like your value proposition and mission statement.
Videos are a great way of grabbing attention and how to build trust immediately.
Because audiences want with conviction and commitment on how you will help your customers in solving their problems, they want to feel an emotional connection what you’re saying.