Transformation – true transformation – happens most often when we are faced with challenges. We have no option but rather to adjust to circumstances that affect us and adopt new behaviours which will keep us relevant and competitive in the next normal. COVID-19 was one of these circumstances, and countless people that now work from home is one example of why transformation – specifically digital transformation – is necessary now more than ever. This article will demonstrate to you what is the best way in order to adapt to the post-COVID era of customer interaction, and how to enact effective digital transformation in your organisation:
Challenges Posed By Covid-19
Overnight Virtualisation Of Workforce
Countless organisations have embraced the benefits of having remote workers, but working from home comes with its own unique array of challenges. For example, many workers did not have the adequate infrastructure or skills needed for remote work, like not having a computer or internet.
Infrastructure Overloads Are Common
Another common issue faced by businesses is infrastructure overload, where the drain on company resources due to, say, remoting in (like server space, internet bandwidth) can cripple the entire communications network. Emails might bounce, VOIP calls won’t come through, etc.
Limited Physical Interaction With Business
Not being able to go into the brick-and-mortar office physically or business has shown the importance of digitalising processes. The more which can be done virtually, the better should another COVID-like event come and force all of us back indoors.
Changes To Make For The Next Normal
Empower Your Workforce With Digital Solutions
Do all of your employees have a computer or laptop at home? How many of them would be able to set up a home office overnight? By educating a workforce on becoming digitally empowered, they aid the organisation in reaching its overall digital transformation goals.
Future-Proof Your Company With Modern Systems
Outdated IT infrastructure won’t be able to keep up with the new 5G-powered digital society – especially not since Covid has accelerated digital development like nobody could have predicted. Having high-speed internet, cloud servers, and digitally-empowered employees in your business will help to future-proof it.
Modernise Processes In Every Area Of The Business
Successful workplace productivity relies on interaction. Between employees, managers, owners, and all other stakeholders. Things like cloud-based project management tools, online collaboration platforms, and file-sharing services are excellent modern solutions to Covid-19 challenges.
The pandemic showed us that digital solutions improving our lives daily are more valuable than we thought. This has accelerated digital adoption across the globe, and businesses that want to engage their audiences will have to get digital themselves.
Get qualified in digital transformation with an Digital Transformation course from the Digital School of Marketing.!
You might also like
- Your Complete Guide to PPC Marketing Basics. Find out more.
- Would you make a great marketing manager?
- Will digital marketing now replace traditional marketing?
- Will Digital Marketing Kill Traditional Marketing?
- Why Your Online Branding Is Key To Your Business
- Why Your Mobile Marketing Has To Go Global? Learn more.