What A Social Media Marketing Course Can Enable You to Do in Your Career
Social media has cemented its place in the digital space. Its prominence means that everyone in the digital field should know the basics of how to market their brands on…
What is A/B split testing?
The term ‘A/B testing’ (which is also known as split testing or bucket testing) is a methodology employed to compare two versions of a webpage or app against each other…
What is marketing management, exactly? Read this article to find out.
If you are a creative – and have a keen interest in business – then you should think about entering the exciting world of marketing management. This branch of marketing…
10 Top Digital Marketing Skills Needed in Business’s South Africa Today
Everything digital is on the rise these days and it’s had a significant impact on how we connect with each other and with our favorite brands. This change in our…
What is an outbound link?
The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which are going to take you to alternative webpage or website.…
What is an HTTP cookie?
Cookies, which are more properly called HTTP cookies, are small bits of data that are stored as text files on a browser. Websites make use of these small bits of…
Why website owners need to worry about conversion rates
As a website owner are you irritated by low conversion rates? The heartening news is that you’re not the only one with this type of complaint. Companies in every single…
What does ‘below the fold’ mean?
The term ‘below the fold’ describes the portion of a web page that can only be seen once you’ve scrolled down. The digital marketing conventional wisdom is that above the…
Why becoming skilled in social media marketing is paramount for South African businesses
South African businesses are well underway in completing the process of the digitalisation of everything. This is why becoming skilled in social media marketing is paramount for your business. The…
Why does your website require an FAQ page? Find out more in this article.
The term ‘FAQ’ stands for ‘Frequently Asked Questions’. An FAQ page on your site is an ordered collection of useful information that your customers regularly request more details about you.…