How can you push brand awareness?
Brand awareness is how well your brand is known by target audiences. It pertains to every aspect of your brand in terms of reputation, look and feel as well as…
How do I get my press releases published?
Sending press releases to different media is a great way of sharing newsworthy events and occurrences in your company but keep in mind these should be written by professionals. Many…
What is an account manager?
An account manager is a person employed by a company who oversees a client’s portfolio. Their primary functions are fostering the relationship between the client and the service provider company;…
How can you manage an agile digital salesforce?
A digital salesforce is one which uses digital channels to optimise sales opportunities. An agile digital salesforce is one that engages in phases of work, frequently reassesses its plan by…
Why you need a PR strategy
The benefits of a strong public relations (PR) strategy far outweighs complacency and praying for free publicity when the opportunity arises. A goal-driven and deliberate strategy can set you years…
Why is brand management important?
A corporate brand is what sets a company apart from a vast number of similar companies. A strong brand is what guides potential clients in your target audience to buy…
Google’s Digital Marketing Transformation Programmes Hit’s SA Shores
At the end of July, IOL reported that Google has taken the step to make their Digital Marketing Transformation Programme available to South Africans. This programme is a partnership between…
What is an algorithm?
Can you imagine a world without search engines helping us to find what we want on the Internet? We sure can’t! Everyone else out there can’t either. According to the…
The Value of Anchor Links
Paul Cookson said, “Websites promote you 24/7; No employee will do that.” And Mr Cookson speaks the truth. However, when your website is very difficult to navigate, your website will…
How to do a competitor analysis in digital marketing
Competition in business is an amazing thing. Competitors push you to achieve more. Also, they show us what we are capable of achieving. But it’s always a good idea to…